1 0 Archive | 20. Nov, 2008
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Know and Exploit Your Niche

Reprinted from the August 31, 2001 Sacramento Business Journal

Background

Jim and Cheryl owned a retail store that sold high-end hi-fi sound systems. It started out as a hobby – they were real audiophiles. They sold sophisticated equipment in the higher price range to knowledgeable buyers, like themselves, who understood the basics. They had a good corner location on a main thoroughfare. (more…)

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What You Can Measure, You Can Manage

Reprinted from the Sacramento Business Journal, July 27,2001

Background

Bill was a painting contractor. Most of his contracts were with repeat customers, some of whom had done business with his father. The business had thrived under Bill, enabling him to invest in a motel, a restaurant, real estate and other businesses. (more…)

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